UTE BOCK – SUMMERCAMPAIGN
The Ute Bock refugee project has provided practical assistance and promoted human dignity in exceptional circumstances for over 20 years. The organisation takes care of refugees and combats bureaucracy and prejudice on a daily basis. Through its work, it enhances relationships between different segments of society demonstrating that humanity knows no borders. Irritation as design principle: In Ute Bock's ‘Sommerkampagne,’ the romance of travel is confronted with the reality of displacement, breaking through familiar viewing habits. The project puts the pre-summer mood always filled with anticipation into new context: "Already packed?" – written across a photo of worn-out clothes hanging to dry in a refugee camp. "Sleeping under stars!" – words placed across the photo of a provisional tent shelter for displaced persons. Storytelling as change of perspective: familiar terms are reinterpreted and reveal another meaning. Deliberate disruption results in better understanding and illustrates how design can activate empathy – by making parallels visible where least expected.
UTE BOCK, Sommerkampagne, Spot „Wir gehen zelten!“ ; © Studio FREUDE
UTE BOCK, Sommerkampagne, Motiv „Schon gepackt?“ pur ; © Studio FREUDE
UTE BOCK, Sommerkampagne, Sujet „Schon gepackt?“ ; © Studio FREUDE
UTE BOCK, Sommerkampagne, Motiv „Unter Sternen schlafen!“ pur ; © Studio FREUDE
UTE BOCK, Sommerkampagne, Sujet „Unter Sternen schlafen!“ pur ; © Studio FREUDE
UTE BOCK, Sommerkampagne, Sujet „Ab in die Natur!“ pur ; © Studio FREUDE
UTE BOCK, Sommerkampagne, Sujet „Wir gehen zelten!“ pur ; © Studio FREUDE
UTE BOCK, Sommerkampagne, Foto der Plakatserie ; © Studio FREUDE
UTE BOCK, Sommerkampagne, Sujet „Das Abenteuer ruft!“ pur ; © Studio FREUDE
UTE BOCK, Sommerkampagne, Foto der Printanzeige „Schon gepackt?“ ; © Studio FREUDE
UTE BOCK, Sommerkampagne, Zitat der Geschäftsführung ; © Studio FREUDE
Credits
Executive Creative Direction – Simon Pointner
Creative Direction – Felix Hohmann
Art Direction – Fabian Kohlert
Copywriter – Nora Vilim , Philip Krautsack , Felix Hohmann
Projectmanagement – Emil Höher
Photography – Michael Danner, Heimat Wien
Film – Christopher Lettner
Executives – Markus Wieser , Alexander Hofmann
Marketing Ute Bock Flüchtlingsprojekt – Maren Riebe , Lena Obermaier
